Respondent likely to have the necessary knowledge?
Have the same meaning for everyone?
A prestige bias?
Need direct or indirect question?
Is the frame of reference for the question suuficiently clear?
Does the question artificially create opinion?
Is personal or impersonal wording preferable?
Is the question wording unnecessarily detailed or objectionable?
TYPE OF FORCED CHOICE RESPONSE FORMATS
Likert-style format: rating scales
Semantic differential formats: eg. warm 1 2 3 4 5 6 7 cold
Ranking formats: eg. most important = 1, second most important = 2
Choosing between attitude statement: eg. list of statements about some attitude - choose (Ö ) one.