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BARRIES TO CHANGE


 

Kast & Rosenzweig (1974)

 5 major sources of resistance to change:

 1. Sunk cost

 2. Miscommunication

 3. Group norms

 4. Threats to the balance of power

 5. Great diversity among the subgroups within the organization

 Kaufman (1971)

 Listed some additional barries to change:

 

ACCEPTABLE CHARACTERISTICS OF INNOVATION